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24th November 2015

Patience is key to safer roads

Road users feel being ‘patient’ (24%) and ‘giving themselves more time for journeys’ (20%) are top priorities in helping to make the UK’s roads safer.

The research, published by Venson, is helping to highlight Brake Road Safety Week (23-29 November 2015) and aimed at understanding drivers’ approach to road safety.

This year’s Brake Road Safety Week asks everyone to ‘drive less, live more’, and encourages people to consider how they use the roads and to walk, cycle or use public transport instead of just jumping in the car. Encouragingly, 75% in the Venson poll said they would, occasionally, leave their car at home to cut pollution.

Driving slower in bad weather conditions was the third highest answer (15%) in the Venson research. Sticking to the speed limit came in fourth (13%), followed by staying further back from other vehicles and paying more attention to other road users – each receiving 12% of motorists’ votes. Surprisingly, giving cyclists more room when overtaking only got 1% of the vote.

Samantha Roff, managing director for Venson Automotive Solutions, said, ‘Brake Road Safety Week offers motorists and other road users a time to reflect on the small changes they can make to boost safety for everyone. It’s clear that people are willing to make some changes to help make the roads safer and cut pollution. Sometimes it’s the little things we do that make the biggest difference.’

Brake Road Safety Week is the UK’s biggest road safety event, involving thousands of schools, organisations and community groups every year.


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